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E-mail forwarding explained OK. So now you have your domain name registered. Let’s assume you have ‘bogus.co.uk’. Depending on who your ISP is, your email address will probably still be something like bogus@isp.co.uk, or even 1234abc567@isp.co.uk, neither of which are very professional. Obviously it would be much better if your email address was Harry.Smith@bogus.co.uk. Again, it’s easy for your customers to remember, and it looks professional. And this is where email forwarding comes in handy. We create you an email address, like the above example, which you can tell your customers and print on your stationary. Any email sent to your new name will be sent straight to your real email address. If at some point you wish to change your ISP, your email address will change. Normally this would mean that you would need all of your stationary reprinting, and you would possibly lose revenue from customers who don’t know of the change. However with email forwarding, you only need to tell us of the change. Your customers will still continue to send email to Harry.Smith@bogus.co.uk and we simply forward it to your new address. What do you need?
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